Costa Rica is a small country, most of the people that use computers has beige-boxes with pirated copies of Windows. But in less than two years the distributor for Apple here ( I remember they are in the business since the 80s) has opened 3 stores in malls.
Now, this is important, why? The average income here is much, much, much less than the US average, even for "good salaries" so, even taking this in consideration people are much more interested in Apple stuff.
Sure Ipods help a lot but laptops are a very attractive product because they are competitive in price with similar Windows laptops.
by ANdres Valenciano — Apr 26
Costa Rica is a small country, most of the people that use computers has beige-boxes with pirated copies of Windows. But in less than two years the distributor for Apple here ( I remember they are in the business since the 80s) has opened 3 stores in malls.
Now, this is important, why? The average income here is much, much, much less than the US average, even for "good salaries" so, even taking this in consideration people are much more interested in Apple stuff.
Sure Ipods help a lot but laptops are a very attractive product because they are competitive in price with similar Windows laptops.