Fearlessness??? Ok, I get it that Apple is willing to take risks while others are not. But the achievements you cite (such as 5 revisions of Mac OS X, video on iPod content, etc) are certainly not successes because a company has intuition and is willing to take risk! Apple does indeed do that, but well beyond that is its' ability to deliver complex products at high standards - and this is achieved by no less than hard-science practices such as following strict engineering practices, thorough qualification techniques, excellent management decisions, thorough market research and understanding, etc. "Fearlessness", "intuition" are fuzzy concepts that are worthless unless well executed and delivered... good shot, but no cigar...