Design Element
Comment on "Apple's Secret Ingredient"
by teszeract — Sep 06
those who have studied some marketing will remember one of the (maybe simplistic, but true) classifications of companies.

You have market leaders & market followers.

This is not to say one is better than the other, because business success is the prime measure. If Sony can be considerd a market leader i.e. one who brings products to mass market first, then a company like Transonic is a market follower. Transonic also makes a lot of money from selling their products cheaper, not having taken the chanches on R&D and market research, and Sony can charge a premium on being first to market.

With MS, we have the more unusual situation of a market follower being more succesful in market penetration. MS folowed Sony's Playstation lead with the XBox.

Just my 2c.
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