I think one of the factors that helped the music store succeed is that an album is only $10, instead of $12 or whatever at the store. With the movie pricing, DVDs actually have the edge. At least with the music files, you can burn a CD from it, but not so with the movie files. This is ridiculous. Virtual products should cost less than real ones, end of story. If Apple's so worried about bandwidth, they can start bittorrenting the files around or something. More likely, the movie industry won't let them set the price where it belongs (at $10>), which sucks ass. Boo, movie industry jerks!