I think admitting that they're taking a loss on each unit is a marketing strategy so that people think they're getting better value.
This is what they want, I think:
iPod - I'm paying $250 for something that only costs them $150. Rip off!
Zune - I'm paying $250 for something that costs them $300 bucks. I'm getting a good deal!
by Julian Bennett Holmes — Sep 28
This is what they want, I think:
iPod - I'm paying $250 for something that only costs them $150. Rip off!
Zune - I'm paying $250 for something that costs them $300 bucks. I'm getting a good deal!