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Comment on "Microsoft Points System for Zune"
by Julian Bennett Holmes — Sep 28
I think admitting that they're taking a loss on each unit is a marketing strategy so that people think they're getting better value.

This is what they want, I think:
iPod - I'm paying $250 for something that only costs them $150. Rip off!
Zune - I'm paying $250 for something that costs them $300 bucks. I'm getting a good deal!
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