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Comment on "Apple's Name Change"
by Steve-o — Jan 10
Notice the statement at the end, "I skate to where the puck is !"

Actually, I believe the quote was closer to "I don't skate to where the puck is, I skate to where it will be." I could be wrong, but that's what I recall, and more imporantly, makes more sense - the idea is that they're trying to aim towards the future, not the present.

Whether it's actually proves to be true or not, that's the core marketing message.
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