Notice the statement at the end, "I skate to where the puck is !"
Actually, I believe the quote was closer to "I don't skate to where the puck is, I skate to where it will be." I could be wrong, but that's what I recall, and more imporantly, makes more sense - the idea is that they're trying to aim towards the future, not the present.
Whether it's actually proves to be true or not, that's the core marketing message.
by Steve-o — Jan 10
Actually, I believe the quote was closer to "I don't skate to where the puck is, I skate to where it will be." I could be wrong, but that's what I recall, and more imporantly, makes more sense - the idea is that they're trying to aim towards the future, not the present.
Whether it's actually proves to be true or not, that's the core marketing message.