It's sad when reporters don't do their homework - it's a fact that Microsoft receives 2x to 3x times more press than Apple. What the Slate reporter is actually saying is that it's not fair that Apple receives more "attention" (think hearts and minds) per press piece; which is true. How can the author and others bitch about something that receives interest in droves?! The only response they can make is that people are being tricked or duped into preferring that company's products or story.