Design Element
Comment on "Measuring the Design Process"
by Matthew Tonkin — Mar 21
Having thought about this a little further, it should be mentioned that Ford ignoring data became his demise.

You could have a Model-T Ford in any color you wanted - as long as that color was black.

Ford's monopoly that was created with the Model-T eventually got overthrown by GM who listened to customers and introduced their car in 5-colors.

(And no, these were not Blueberry, Strawberry, Lime, Tangerine and Grape).
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