Design Element
Comment on "Measuring the Design Process"
by Steve Weller — Mar 23
It's also a question of investment.

In a data-driven environment, you invest in only what you can prove. What happens if the data is later shown to be bogus and the real data produces a negative result? Do you remove that successful product immediately? Do you change the data processing so that the bad data would have had produced a positive result? Do you question the usefulness of the process and throw it out? Do you do nothing?

That design cannot be disproved is one of its strengths.
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