Design Element
Comment on "Measuring the Design Process"
by Richard Earney — Mar 23
Would data have approved the VW "Lemon" ad in the '60s?

Taken at face value, the ad was denigrating to the product, but to the more creative mind it had a reverse psychology.

This is not to say engineers aren't creative, or wouldn't get the advert, but having worked with business development people, engineers and project managers who see design as a thing 'that has to be done, I suppose' or as provision of screenshots, I can see how the soul can be sucked from talented designers by the data mentality.
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