Theobroma Cacao is the scientific name for the Cocoa tree. The original idea was that the combination of "Tree" (as in Tree House Ideas) and "Cocoa" fit well. In my head, the site is "Thee-oh-ko-ko," but I didn't even consider that it's technically the incorrect pronunciation until recently. So I dunno. Pronounce it however. :)
by Scott Stevenson — Jan 16