My company will buy the ticket but won't pay for sending me there because they are worried about everyone else in the company wanting to go to conferences
Perhaps you should make it clear that it's not really a trade show in the way Macworld is, but rather an opportunity to learn about the API? If you're writing Mac software, it's a great investment, particularly because you can ask Apple engineers directly about whatever code-related questions you have. You also get access to the past WWDC sessions on video and the Headstart material.
by Scott Stevenson — May 12
Perhaps you should make it clear that it's not really a trade show in the way Macworld is, but rather an opportunity to learn about the API? If you're writing Mac software, it's a great investment, particularly because you can ask Apple engineers directly about whatever code-related questions you have. You also get access to the past WWDC sessions on video and the Headstart material.