A Microsoft VP came to speak at my college, and he gave a question-and-answer session to a small group, primarily consisting of CS majors. One person asked how Vista differed from Tiger. He responded by whipping out a PowerPoint presentation of Vista that was full of vapid claims along the lines of "Experience your full potential." What got me most were descriptions just like what you posted. The Spotlight and Sync Services imitations were most ironic, in my opinion.